In the run up to the B2B Marketing Awards ceremony on November 27, I’ll be posting each day about one compelling data point, ...
UK data protection reform: What is in the government’s proposals? The U.K. Department for Science Innovation and Technology unveiled legislation to modernize the country's use of data to boost the ...
Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...
The Delaware Personal Data Privacy Act (DPDPA) is a state law created to protect the privacy of Delaware residents by regulating the collection, use, storage, and sharing of personal data by ...
After Trump’s shift at McDonald’s, Democrats will likely march some French fries into court to testify that Trump salted them ...
By leveraging data, you can identify promising leads, win back former customers, and tailor marketing campaigns to promote ...
Data-Driven Attribution is an important concept in marketing that helps businesses understand how different marketing efforts contribute ...
But it’s also made it incredibly difficult for advertisers to keep track of all the moving pieces and keep their TV advertising ... data in the industry to understand how those specialized ...
Think of the current landscape for content marketing ... to combine multiple data sources like content, advertising spend, workflows, and first- or third-party data, and use AI to make meaningful ...
Everyone knows data ... what you use. Identify top performing ads. This platform offers the best ads that we have seen across all platforms. Creatify offers a robust suite of AI tools tailored to ...
Instagram had 1.440 billion people posting or viewing pictures in July, while TikTok ranked the sixth most-used social platform ... With its advertising opportunities for small businesses and ...
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