With the power of customer insights, brands can move away from broad, one-size-fits-all marketing and instead deliver ...

In the run up to the B2B Marketing Awards ceremony on November 27, I’ll be posting each day about one compelling data point, ...

A Boston startup that promises to measure the effectiveness of physical ads like billboards and subway ads is now profitable ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

The Delaware Personal Data Privacy Act (DPDPA) is a state law created to protect the privacy of Delaware residents by regulating the collection, use, storage, and sharing of personal data by ...

After Trump’s shift at McDonald’s, Democrats will likely march some French fries into court to testify that Trump salted them ...

By leveraging data, you can identify promising leads, win back former customers, and tailor marketing campaigns to promote ...

Think of the current landscape for content marketing ... to combine multiple data sources like content, advertising spend, workflows, and first- or third-party data, and use AI to make meaningful ...

Mobile advertising is marketing that targets phone and tablet users through mobile browsers, apps, social media platforms, text messages, and more. You can use mobile advertising ... This can let you ...

The gap between the new and used auto markets is wider than ever, new data from Edmunds shows. The car shopping guide's latest analysis released this week found the average price difference ...

Only a week before the general election on Nov. 5, candidates are pouring their earnings into a variety of advertising means in the final days of their campaigns. Reports filed Monday with the Alaska ...