As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

In the run up to the B2B Marketing Awards ceremony on November 27, I’ll be posting each day about one compelling data point, ...

Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, ...

Learn how data analytics is transforming industries by improving customer experiences, streamlining services, and informing ...

This trend is clearly reflected in Nielsen’s 2024 Annual Marketing Report, which shows that 72% of global marketers expect an ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

UK data protection reform: What is in the government’s proposals? The U.K. Department for Science Innovation and Technology unveiled legislation to modernize the country's use of data to boost the ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

The Delaware Personal Data Privacy Act (DPDPA) is a state law created to protect the privacy of Delaware residents by regulating the collection, use, storage, and sharing of personal data by ...