What is the difference between marketing, advertising, and sales?Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's ...

Military-grade products are everywhere, from phone cases to backpacks, but what about military-spec? There's a big difference ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

An external advisory council has been a game-changing tool throughout my career, accelerating innovation while also helping ...

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

As marketing becomes increasingly experiential in nature, the lines of demarcation between event-driven marketing and other promotions are becoming increasingly cloudy. For example: Lexus recently ...

Voice cloning today is astonishingly good. With just a few seconds of audio, AI can recreate tone, rhythm, and accent in ways ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

UKG, a leading provider of HR, payroll, and workforce management solutions, today announced that Unite Digital, LLC, a rapidly expanding, women-led leader in the digital marketing and solutions sector ...