Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

An external advisory council has been a game-changing tool throughout my career, accelerating innovation while also helping ...

Voice cloning today is astonishingly good. With just a few seconds of audio, AI can recreate tone, rhythm, and accent in ways ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

UKG, a leading provider of HR, payroll, and workforce management solutions, today announced that Unite Digital, LLC, a rapidly expanding, women-led leader in the digital marketing and solutions sector ...

In a recent conversation with e4m, Aamir Khan shared his philosophy saying, if you pray only to Lakshmi, you’ll lose. But if ...

A leadership change naturally raises questions about business stability and growth, but the right PR strategy can set the new ...

We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?

Should autonomous sensory meridian responses (ASMR) be included in advertising? It is debatable whether it fosters a ...

Inspired by Hollywood’s narrative structure, character development and cinematic artistry, pharma brands can reframe their creative potential through a lens of human experience. Wonder More, GSW’s ...