Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

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Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Help desk software can allow you to build relationships with customers and also support your marketing campaigns.

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

Data shows that the strategy is having a bit of a moment, whether you're talking about pricing or customer acquisition.

Whether it’s leveraging AI, value-based selling, or refining digital marketing, the top thought leaders of 2025 are ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile apps, brick-and-mortar stores, and even chatbots. The challenge for ...