B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The ...

Coca-Cola is leveraging Pakistan's love for tape-ball cricket to gain attention during the Champions Trophy, introducing a ...

Global talent solutions and business consulting firm Robert Half has named Nick Cerise its new chief marketing officer. In this role, Cerise will drive global marketing for the company, overseeing ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Gainsight joins Slack’s Agents & Assistants Marketplace as a launch partnerSAN FRANCISCO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- ...

CFO Ben Bos noted that the company’s EBITDA before special items was €21M, down 58% from the prior year, with total sales of €243M. Bos emphasized that the focus on profitability led to lower customer ...

Tripadvisor execs expressed enthusiasm about the early results of the company's hotel partnership with the AI answer engine ...

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.

BOULDER, COLO. — Quinn Snacks has filled several key leadership positions.

You will always have the end of the year to acquire new customers with timely needs. But that can’t be the dominant source of ...

At e4m Auto Marketing Summit 2025highlighting how AI-driven personalization and immersive customer experiences are reshaping ...

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.