Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

By 2025, generative AI technologies are revolutionizing the Martech landscape, boosting revenues, and enabling dynamic personalization. Marketers are consolidating tools for efficiency and leveraging ...

In today’s fast-moving digital landscape, customers expect more than simple transactions—they want meaningful conversations that are quick, engaging and tailored to their needs. As leaders, we face a ...

Hailey joins Mantooth Co. as a Marketing Specialist to help lead and manage customer accounts. Her experience includes years ...

Marketing automation leader Klaviyo, the company powering smarter digital relationships, has today announced the launch of ...

In marketing, storytelling is a powerful tool that helps brands stand out in an oversaturated digital landscape. It turns ...

Tech start-ups typically raised huge sums to hire armies of workers and grow fast. Now artificial intelligence tools are ...

Gambling.com Group Limited operates various websites that generate performance marketing revenue from gaming partners.

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

Collaboration between marketing and data engineering teams will be the key to maximizing real-time insights and driving ...