What started as Culture Kicks - a pandemic-born sneaker page in a Philly basement has become Culture Media, a creator-first media company serving ...

Most of the negative reception focused on videos that used the word “genes” instead of “jeans” when discussing the ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report which ...

With this latest nostalgic promotion, led by creative agency Wieden+Kennedy New York, McDonald’s is taking fans back in time, ...

He would become a pedophile hunter. Chris Hansen, who practically invented the genre, describes Zdorovetskiy’s work as “Borat ...

Going 'round the horn with a handful of strategically positioned industry players reveals a range of emerging strategies in play for attracting and holding the interest of Gen Z sports fans, including ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

Since its inception, social media has become an integral part of the lives of all society. With the creation of Google, it ...

Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.

American Eagle Outfitters, a popular U.S. clothing brand, wanted to grab attention with its new fall advertising campaign ...