This year, 44% of marketers plan to up their creator investment, with an average spending increase of 25%, according to a creator economy report by IAB and TalkShoppe. The landscape was last valued at ...

In an increasingly competitive digital advertising landscape, the Snapchat parent saw overall revenue rise 9 percent to $1.34 ...

She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

Creator economy stakeholders launch an influencer labor movement: A group of content creators and influencer marketing leaders at brands such as Microsoft, Disney and Linktree have banded together ...

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on ...

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on ...

Snapchat is an excellent platform for getting people involved and engaging them in your brand. Here are a few reasons you need to consider using Snapchat as part of your marketing strategy for ...

Tech Snapchat isn’t known for minting internet stars. It’s trying to change that. Updates to the app will make it ‘easier than ever to become a creator’ and to use the company’s AI chatbot ...

Along with touting its reach, Snap is also marketing “Phantom House” as a way to share brand messages that will resonate. Halloween campaigns on Snapchat have a 1.6-times lift in brand awareness, ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior and sales.

Influencer Marketing Is Out. Creator Marketing Is In Build trust with creators to amplify your brand. EXPERT OPINION BY SHAMA HYDER, FOUNDER AND CEO, ZEN MEDIA @ SHAMA Oct 3, 2023 Photo: Getty Images ...