Traditional brand-building efforts focused on mass advertising and creating a strong brand identity ... and the ability to ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Others might scroll through your brand information more carefully and perhaps even ... Retargeting, or remarketing, is the ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

The Peninsula Hotels' first major brand campaign in a decade spotlights the stories of front-line staff in mini-documentaries ...

Nedbank IMC Conference levels up to showcase how gamified experiences can establish deeper consumer connections ...

In 2024, most people know about the massive amount of money brands put into advertising their products to new customers. For foodies, a typical trip through the grocery store aisles can be a crash ...