Here are six transformative trends that I see shaping the future of B2B GTM strategies over the next few years.

As leading organizations plan an integrated approach to account-based GTM, there are key considerations to accomplish this.

Also, visual content marketing enhances understanding and retention of readily consumable information. That makes it an essential part of your B2B content marketing strategy ... is that it's easy to ...

The magic happens when you combine these strategies into a cohesive, integrated approach ... and the use of technology to enhance efficiency. How does account-based marketing (ABM) benefit B2B ...

Buying Groups Blueprint and Buying Groups Orchestrator drive improved efficiency and increased sales through stronger sales and marketing collaboration ...

Antenna Group announced today the acquisition of Rubikon PR, a leading Czech public relations and marketing firm. This move marks a significant expansion of Antenna Group's European operations and ...

Accenture has launched a Personalized Experiences on Salesforce solution that leverages data and artificial intelligence.

Central to Vivanti's data-driven approach is NINA, a Marketing Mix Modelling tool that guarantees every campaign is effective and measurable. Vivanti creates integrated marketing strategies ...

Landbase, the world's first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding. The funding was co-led by A*, 8VC, and First Minute Capital, ...

I completely agree with the importance of technology integration for a seamless B2B marketing strategy. When automation tools are effectively integrated with CRM and content management systems ...

To view an enhanced version of this graphic ... leave with actionable strategies, not just ideas.” “At Aeternum, we’re creating a hub where the brightest minds in tech come together to ...