However, GenAI can automate many of those processes. GenAI in B2B Email Marketing to Cut Email Production Time Email marketing, though pivotal in B2B, is time-consuming. Here's how GenAI changes the ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

B2B marketing is experiencing a tectonic shift. At the heart of this transformation is the rise of short-form video content. No longer confined to B2C audiences, short-form videos are becoming ...