Amazon MX Player is a key part of the online retail giant’s strategy to boost its digital advertising revenue in the country.

The newly formed Amazon MX Player will debut over 100 shows and movies this year, streaming select Prime Video films for free ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

Sorrell discusses global economy, S4 Capital's world views, the ongoing digital transformation, the role of AI in the ad ...

Meta may have to "roll back or pause" some features in India due to an antitrust directive which banned its WhatsApp messaging service from sharing user data with Meta for advertising purposes, ...

Meta will pay Trump $25M to settle a lawsuit over his Facebook ban. The deal funds his presidential library, amid sweeping ...

Jitika Gupta- marketing director, BigMuscles Nutrition, talks to Shailja Tiwari about the brand’s strategy to expand its presence in India’s growing fitness supplement market.

Social media and digital advertising dynamics are once again at a critical juncture. On January 19th, TikTok resumed service in the United States after a ...

The subscription video-on-demand (SVOD) segment showed signs of recovery, with subscriptions rising from 110 million at the end of 2023 to 120 million by mid-2024.

The first was a complaint filed under the new Protecting Americans’ Data from Foreign Adversaries Act, which outlaws the ...