The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

Superannuation funds spent millions on marketing and promotion in 2022-23, including bankrolling sponsorships of AFL and NRL ...

There are some simple systems that marketing agency owners should put in place to ensure a basic understanding of their company’s financial health.

Product storytelling connects a technical product with customer needs, translating complex technology into a relatable ...

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

The North Central Massachusetts Chamber of Commerce is pleased to announce the appointment of Patrick O’Hara as manager of membership recruitment and engagement. In this position, he ...

It’s rough out there for QSR and fast casual marketers. From decreasing customer retention and loyalty, the increasing cost ...

Stepping into the world of Google Ads can feel overwhelming. With so many options and settings, it’s easy to wonder if your ...

As part of The Drum’s Finance & Utilities Focus, Suresh Balaji gives us the inside scoop on the banking group’s recent ...

Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its ...

In today’s fast-paced digital world, companies and organizations are generating massive amounts of content every day. Images, ...