This encouraged many South African businesses to dedicate more money to online advertising to optimise their marketing spend. Online advertising also offers targeted reach, measurable results ...

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That's due to the convenience and cost of these devices, not to mention the availability of wireless connections that allow people to go online ... advertising may seem similar to mobile marketing ...

Digitas is one of the most important agencies in the entire advertising business ... to its clients and the role her company plays in the online ecosystem. But it seems very clear that all ...