With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

To promote eco-friendly practices ... Leverage digital marketing. Digital marketing can offer a sustainable alternative to traditional advertising methods like direct mail and printed materials.

In today's digital landscape, running a successful digital marketing agency requires more than just providing top-notch ...

The fourth edition of Scopen’s Sustainability Study in Latin America has found communication practices promote equality, ...

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

Forethought has chosen Sacha Cody to be the chief operating officer of BrandComms.AI. Meanwhile, Sheona Bello has been ...

Celebrities and influencers promoting surrogate advertising ... Brands often bypass this restriction through surrogate marketing—advertising sodas, bottled water, and other non-alcoholic ...

The North Central Massachusetts Chamber of Commerce is pleased to announce the appointment of Patrick O’Hara as manager of membership recruitment and engagement. In this position, he ...

How India Regulates its Social Media Influencers. Without a robust regulatory framework to hold influencers accountable for ...

In brief, international marketing is the process of planning and conducting transactions across national borders to create ...