A new bill in Congress would compel the FDA to more aggressively police such promotions on social ... professor emeritus of ...

The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

When we started our careers, it was a mass marketing world. National brands, national advertising, national media, national ...

Publicis Media U.S. has acquired Picture Motion, a social advocacy and cause marketing company that has developed campaigns ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine if we treated coffee and caffeine like synonyms. Sure, they’re related, but ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...