Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

Wrexham AFC was famously taken over by actors Ryan Reynolds and Rob McElhenney in 2020, and their television series - Welcome ...

The United Nations Children’s Fund (UNICEF) stated that 99 percent of social media posts advertising food in the Philippines promote “unhealthy” food.  Studies have shown that high exposure to the ...

AppLovin's robust financials include a 39% revenue increase in Q3 2024, and significant FCF growth. Read why I continue to ...

The 2022 report from UConn’s Rudd Center for Food Policy and Health found that Black children saw 70% more food-related ads than white children. A significant portion of this advertising promoted fast ...

So something like performance media, which is a short-term play, has the ability to measure the short-term in exquisite detail. Because of this, we find many businesses prefer and find comfort in it ...

In a civil complaint filed in the U.S. District Court for the Northern District of California, the government alleges that, ...

The Monkeys Aotearoa chief business officer Storm Day has been appointed as the New Zealand lead for Accenture Song and CEO ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...