TikTik is set to go dark at midnight on Sunday — these are the people and companies who could buy the popular platform before (or after) that happens.

A strange phenomenon is sweeping through social media as the last days of TikTok in the US begin to unfold. As most of the 170 million American TikTok users await its ever-encroac

US e-commerce sellers are scrambling to prepare for a potential TikTok ban, with some halting shipments and others testing out competitors like Flip.

TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called influencers who depend on the short-form video site for their livelihood, while big brands are expected to move to other sites.

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

really worried about these very dramatic risks leave out an e-commerce site like Temu that has 70 million Americans using it?" Fisher asked. "It's very curious why you just single out TikTok ...

While the three U.S.-owned alternatives are ready to become replacements for TikTok, another app has recently surged in popularity: RedNote, known as Xiaohongshu in China. Often referred to as the "little red book," RedNote blends short-form videos, livestreaming and e-commerce.

TikTok is challenging a possible ban or forced sale to new owners in the United States, but has for several years been waging other fights in at least 20 countries.

RedNote, or Xiaohongshu, is among the fast-emerging social media and e-commerce applications, gaining popularity among users amidst ongoing fears over the possible banning of TikTok.

Some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu, or RedNote, in protest of the looming ban.

With the U.S. ban on TikTok looming, many Americans are opting for another Chinese app known as RedNote. It could be short-lived.