The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport

The Madison Keys who will play two-time defending champion Aryna Sabalenka for the title at the Australian Open on Saturday night is not the same Madison Keys who was the runner-up at the U.S.

Madison Keys saved a match point and upset No. 2 Iga Swiatek 5-7, 6-1, 7-6 (10-8) in a high-intensity Australian Open semifinal to reach a Grand Slam title match for the second time in her career.

Madison Keys -- using a mix of solid serves, power and defense -- upset two-time defending champion and top seed Aryna Sabalenka 6-3, 2-6, 7-5 to win the Australian Open on Saturday, giving the 29-year-old American her first Grand Slam title in 46 tries.

The world No. 1 came agonizingly close to winning a third straight title Down Under, but leaves Melbourne with plenty of positives despite a runner-up finish to Madison Keys.

Aryna Sabalenka is one win away from a third consecutive Australian Open title after beating close friend Paula Badosa in the semi-finals.

Defending champion Aryna Sabalenka and 19th seed Madison Keys will contest the Australian Open final after contrasting victories on Thursday. In a nerve-jangling late night semifinal, the hard-hitting Keys booked her spot against Sabalenka with an upset 5-7, 6-1, 7-6 (8) win over second seed Iga Swiatek.

Play has started in the Australian Open women’s final between Aryna Sabalenka and Madison Keys. Sabalenka hopes to do something no woman has in more than a quarter of a

Aryna Sabalenka will next play either World No.2 Iga Swiatek of Poland or World No.14 Madison Keys of the United States. Aryna Sabalenka won the Australian Open in 2023 and 2024.

MELBOURNE - Aryna Sabalenka and Iga Swiatek are clear favourites ... She is projected to get back in the top 10 after Melbourne. Poland’s Swiatek has been the dominant force in the women ...

Madison Keys stuns world number two Iga Swiatek to set up an Australian Open final against two-time defending champion Aryna Sabalenka.

"I'm still trying to catch up to everything that's happening," said the 19th-seeded Keys, who will face No. 1 Aryna Sabalenka ... said the 23-year-old from Poland, who also lost in the Australian ...