Kendrick Lamar and designer Willy Chavarria are teaming up again for a Super Bowl-inspired collection ahead of the rapper's halftime show performance.

Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.

Music’s biggest night is happening Sunday and the lineup of scheduled performers is pretty impressive. The Grammy Awards air live from Los Angeles and will be hosted again this year by Trevor Noah. There has already been excitement about potential performances,

Beyoncé leads the 2025 Grammys nominee pack, but Billie Eilish, Kendrick Lamar and Charli xcx are vying for their moment in the spotlight

Shop the Kendrick Lamar super bowl collection here. In partnership with the NFL and designed by Willy Chavarria, the collection is emblazoned with “tv off” lyrics, “foot up

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

Who will win big at the Grammy Awards this weekend? Breaking down Best New Artist, Album of the Year and more.

It’s a good week to be Willy Chavarria. After a showstopper of a Paris Fashion Week debut celebrating ten years of his namesake brand (and revealing a new collab with Adidas amidst it) the designer of the moment could be forgiven for taking a beat to rest on his laurels.

Music's biggest stars including Beyoncé and Taylor Swift will vie for top awards at Sunday's Grammys gala, a glitzy ceremony that is proceeding despite the devastating wildfires in Los Angeles.