Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Today I'm super excited to bring you episode 39 of the Marketing Smarts Live Show. This week's topic is all about how B2B marketers can use an organic social media strategy for success. So if you're ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...