The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott ...

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

30.6% of total budgets in 2025 are allocated to paid media (Source: Gartner) 53% of Gen Alpha children receive an allowance, ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...