A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various ...

The Army launched a new marketing campaign Wednesday, March 8, 2023, built around the old slogan, “Be All You Can Be,” which was used in Army advertising from about 1981 to 2001.

Examples of Semantics in Advertising. Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener ...

NEW YORK -- Advertising executive Philip B. Dusenberry, who oversaw the Pepsi television commercial in which Michael Jackson's hair caught fire and who helped coin some of the industry's best ...

The new documentary "The Final Copy of Ilon Specht" reflects on an advertising pioneer behind the phrase "Because I'm worth it" for L'Oreal.

Of course, exorcising an advertising slogan is easier said than done. While it can be dropped from current ads, the finger-licking wording appears throughout KFC’s packaging and in its ...

MAPA - Make America Proud Again Americans rally for unity throughout the country. In a divided and turbulent era, Americans seek a leader who empathizes, unites, and rekindles hope—someone who ...

You don't need to be a genius to figure out that putting the words "white" and "purity" together is problematic, what with white supremacy and all. Yet beauty brand Nivea slapped a "white is ...

The slogan may sound catchy — “The Madness Begins Here” — but the ad firm for Las Vegas’ public tourism agency doesn’t want to legally poke the bear known as the NCAA.

Dan Wieden, an Oregon advertising executive who coined Nike’s famous “Just Do It” slogan, died Friday at his Portland home. He was 77.