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History of HBO Max's ridiculously convoluted brand journey

Variety on MSN · 3h

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

Business Insider · 16h

The history of HBO Max's ridiculously convoluted brand journey

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Bloomberg on MSN · 1d

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming.

Max to Change Its Name Back

UPI on MSN · 13h

Watch: HBO streaming service changing back from Max to HBO Max

HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

Variety on MSN · 1d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

The New York Times · 1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

2h

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

19hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

6hon MSN

'Duster' Is Cruising to HBO Max Dangerously Soon

Duster is kicking off summer streaming in style. In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...

1d

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

1don MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

1don MSN

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

2hon MSN

‘South Park’ Poised For Streaming Launch On Paramount+ But Could It Also Stay On HBO Max?

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year ...

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

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