Google, which makes the vast majority of its money tracking you and showing you ads online, announced that it was embarking on a project to get rid of third-party cookies in Chrome.

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users ...

When an advertiser needs to track a conversion, they’ll call an API that will send the conversion value from the browser. Individual user data would not be passed back. Google Chrome will next explore ...

Today marks the first of many upcoming moments of silence in Google’s years-long plan to kill cookies. As of this morning, the Chrome web browser disabled cookies for 1% of its users, about 30 ...

After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest. Last Monday’s announcement begets a slew of industry questions about the implementation and impact of ...

Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.

Google's cookie announcement comes after it already scaled back plans to ditch third-party cookies in Chrome, which was supposed to start in 2022 and render cookies " obsolete." But after repeated ...

Google now hopes to start phasing out third-party cookies in early 2025, instead of late 2024 as previously planned. Written by Lance Whitney, Contributor April 24, 2024 at 8:47 a.m. PT Google ...

But Google's new cookies feature fails to rein in the biggest seller of your data: Google. Whether intentional or not, this new "privacy" feature also serves to cement Google's knowledge of, and ...

As Google prepares to phase out third-party cookies in Chrome, it’s updating Drive to stop relying on them in some cases, but not when you use Google Drive directly.

The end of cookies Google’s 2020 plan sounded simple. Cookies really work–they’re why you keep seeing ads for say, Stanley cups, after you click on a single ad for one online.