Premiering September 25, 2025, House of Guinness is the latest prestige period series from Netflix, and it promises all the rich storytelling, political tension, and scandalous family dynamics you’d expect from a series tracing the rise of one of Europe’s most powerful families. Think Succession meets Downton Abbey, but with more stout and corsets.

Netflix released the premiere date and several first-look images of the new series. Written and created by Steven Knight, House of Guinness is shaping up to be a Succession -style series about the power struggle that ensued after the death of the family’s patriarch over for who will lead the infamous brewery into a new era.

Netflix has unveiled the first images of its lavish drama House of Guinness, and it's set to be one of the most talked about series of the year. Created by Peaky Blinders writer Steven Knight, the series dives into the world of the Guinness dynasty just as the family is thrown into turmoil after the death of patriarch Sir Benjamin Guinness.