American Eagle responded to the controversy surrounding their campaign featuring Sydney Sweeney. The brand took to Instagram on Friday, August 1, to react to the negative feedback they received after Sweeney,

On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.

The popular retailer issued a statement on Instagram on Friday: "Sydney Sweeney Has Great Jeans is and always was about the jeans.”