The Prime Day Apple deals have arrived and include generous discounts like 25% off the MacBook Air and 32% off the AirPods Pro 2 earbuds.

Apple is famously strict about discounts, and it rarely offers price drops even on the most affordable products. If you have to buy an AirTag, you’ll usually pay $29 each on Apple’s website.

The Apple Watch Series 10 frequently gets discounted at Amazon, but it doesn't always drop to $299 — its record-low price. After sitting at $330, select colors of the Series 10 are now $100 off ahead of Prime Day. It's an excellent deal on our favorite smartwatch fitness tracker, especially if you're already deep in the Apple ecosystem.