Amazon Prime Day will return in July. Amazon on Tuesday announced the 2025 edition of the summer shopping event, which typically brings some of its best Amazon deals of the year. The mega retailer didn't provide specific dates for the sale that's exclusively for Prime members.

Amazon's Prime Day is losing its luster among a critical group: sellers. Some third-party merchants who previously sold China-made goods during Amazon's premier July shopping event are sitting it out this year or reducing the amount of discounted merchandise they offer.