For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Marketing and advertising are fuzzy disciplines to begin with - ask 20 experts what the difference between the two is, and you'll get 20 diverse responses. Much of the business world stirs marketing ...