Kansas City Chiefs owner Clark Kent detailed how Taylor Swift’s relationship with Travis Kelce has increased the team’s popularity. “I think indirectly the NFL has seen an impact,” Clark, 59, said about Taylor’s effect on the franchise during a Thursday,

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end Travis Kelce in fall 2023. And now the team's owner, Clark Hunt, has spoken out about how the "Taylor Swift effect" has affected the team.

Kansas City Chiefs owner Clark Hunt recently opened up about the impact Taylor Swift has had on the team’s fan base. Speaking ahead of Super Bowl LIX, Hunt discussed the growth of the Chiefs' popularity, especially among young female fans, thanks to Swift’s relationship with tight end Travis Kelce.