let's call texting—short message service (SMS)—the scrappy underdog. B2B marketers love to use email, and rightfully so: Email engagement was the most-measured metric of content marketing success ...

Here are six transformative trends that I see shaping the future of B2B GTM strategies over the next few years.

B2B customers want the option to use each channel (traditional ... Cultural and regional differences will also have an impact on a channels' adoption. For example, SMS marketing might be a suitable ...

Image by DC Studio on Freepik While establishing a marketing budget is an important step for any healthy, growing busi ...

We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through ...

She holds a degree in public relations from the University of Georgia and has written professionally about B2B ... text marketing add-on in 2023, which adds Short Messaging Service (SMS) and ...

Altair Media Highlights the Growing Importance of Social Media in B2B Marketing Strategies.UK - September 10, 2024 — B2B ...

Mobile marketing is typically conducted via text, which is called short message service (SMS). Text open rates are ... ideal buyers spend their time. For B2B businesses, LinkedIn is often the ...

Rockstarr & Moon launches The Growth Amplifier, an AI-powered platform that streamlines operations and marketing for small ...

The comprehensive B2B campaign involves partnerships with prominent national agencies across public relations and digital and social media marketing ... To receive SMS alerts from TechMediaWire, ...

Plenty of users across the globe still rely on SMS and MMS to communicate with loved ones. But which protocol is better? Read on for our SMS vs MMS breakdown. SMS is a simpler messaging protocol ...