Roblox has hired Xbox’s Jerret West as CMO and head of market expansion. West will report to Roblox CEO David Baszucki and oversee the platform’s marketing, creative, international and growth ...

Before joining Roblox, West served as CMO of Xbox and corporate vice president of Microsoft Gaming since December 2019. Prior to that, he held senior marketing roles at Netflix, where he helped launch ...

Jerret West is leaving Xbox to become the new CMO and head of market expansion of virtual gaming platform Roblox.

Reg Wydeven is a partner with the Appleton-based law firm of McCarty Law LLP. He writes a weekly column for The Post-Crescent ...

Microsoft's marketing chief of Xbox is leaving the company to join gaming platform Roblox as their chief marketing officer as part of a broader marketing shakeup in the console maker, according to ...

Microsoft is taking cues from platform-agnostic juggernauts like Roblox and Fortnite to help guide its Activision-accelerated Xbox gaming business.

Xbox marketing officer Jerret West leaves for Roblox Jerret West, Xbox chief marketing officer since 2019, is leaving his position to become CMO and head of market expansion at Roblox.

Roblox is one of the biggest games on the planet thanks in part to how many different game types exist within its confines. Using Roblox Studio, players can craft all kinds of different activities ...

Online gaming platform Roblox has faced criticism for years that it doesn’t do enough to protect children using its platform.