In-Game Experiences and Activations Will Enhance the Metaverse Experience for All: How music events, games, merchandise and big brand partnerships on platforms like 'Roblox' will become the next ...

Gamefam, one of the major developers of UGC games and brand integrations on Roblox and Fortnite, releases a new report on metaverse gaming.

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Dave & Buster's is launching a branded world filled with updated classic multi-player arcade games in the Roblox platform. The company says it has "reinvented" classic arcade football games like ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and ...

A particular differentiator and a trend that is more "metaverse", is the running of virtual events. For example, in 2020 popular rapper "Lil Nas" performed a concert inside the Roblox game.

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse ...

Cirque du Soleil's new Roblox game is part of the live entertainment company's recent push to reach new audiences through digital channels—even the metaverse.

For Investors Betting on the Metaverse, Roblox Is the Only Game In Town For big believers in the metaverse, the Roblox stock is the best way to invest in it.

Why It’s Important: The partnership with Walmart strengthens the use case for Roblox being a top destination in the metaverse and gaming space, granting access to millions of people who are ...

Walmart Is Joining The Metaverse, Targets ‘Younger Audiences’ The anti-union retail giant is opening up experiences in Roblox as it takes its first steps toward Hell aka the metaverse ...

Roblox isn't the only video game firm to implement such a model, though. Fortnite is an incredibly popular Battle Royale game that's become quite Roblox-like with recent updates.