Watch this video on YouTube. Explore further guides and articles from our vast library that you may find relevant to your ...

On August 14, 2024, the Federal Trade Commission (FTC) published its latest rule in the federal register, after almost two ...

Issues will be better identified and mitigated if marketing and sustainability work together to share knowledge and ideas. Sustainability is hard enough, let’s not make it harder with unnece ...

The course encompasses 30 hours of online learning about social media, pay-per-click advertising, email marketing, search engine optimization (SEO), content marketing and digital marketing strategy.

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

In today’s fast-paced digital world, marketing success relies heavily on efficiency, automation, and data-driven decisions. With an ever-expanding array of platforms and tools available, businesses ...

Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new ...

The pharmacy giant’s advertising and media business made $640 million two years ago, but has fallen each year since.

The Trade Desk (NASDAQ: TTD) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) represent two different ways to invest in the digital advertising market. The Trade Desk is the world's largest independent ...

The 2024 presidential election season differs from its predecessors in one crucial way: It is the first to feature an increased usage of generative artificial intelligence (GenAI) by advertisers ...