Digital signage content is being created for small businesses. Creative signage presentations are immersive and immediately ...

Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Pictures convey a story, carry an image of the product and of the brand and add a sense of whimsiness to capture attention ...

Ultimately, transparency creates trust and, in turn, loyalty. When a customer trusts you to give them the best value for ...

AI is playing a big role in helping brands find the right influencers and measure campaign success. Brands are shifting from giving free products to paying influencers for their work. TikTok remains ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Gaurav Mehta, who quit as the Chief Marketing Officer of Noise in March this year, has joined Lilly India as senior director ...

Sony Pictures Networks India (SPNI) has appointed Sibaji Biswas as its new Chief Financial Officer (CFO), effective the first ...