Owning and running your own business continues to be a dream for many people. While you may need some start-up capital, it may be much less than you expect. In fact, there are many small businesses ...

Most sports complexes like arenas, recreation centers and baseball fields feature some form of interior or exterior advertising space that is rented by local companies to promote their products or ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Waze Local is the advertising platform created for small ... So let’s take a quick look at each format to give you an idea of what’s at your disposal. Branded Pins appear on the map as users ...

BIA Advisory Services VP of Forecasting & Analysis Nicole Ovadia shared her radio advertising outlook on a second Trump ...

Purchasing various advertising mediums in advance and in bulk can cut the cost by as much as 50 percent or more. To reinforce this statement, contact your local radio station and ask for the rate ...

At the urging of his cousin, Jordan McLaughlin took a leap of faith to leave corporate America to become a creator of board ...

For magazine/print ads, the figure is only 18%. The advantages of traditional advertising, among them the following four, are well known. It is easy to reach local audiences with traditional ...

Collier County could nearly double its spending on advertising to tourists next year ... The more innovative ideas included expanding into more nationally recognized podcasts and offering a ...

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

Educators say that marketing professionals who don't embrace AI tools risk falling behind. As an emerging industry, AI ...

When I asked Sam what he liked most about the business part of his fundraiser, he mentioned marketing and advertising ... a pet food drive to benefit a local animal shelter.