MrBeast, Logan Paul and KSI have teamed up to launch Lunchly, a pre-packed school lunch that will rival Lunchables.

MrBeast, Logan Paul and KSI have launched Lunchly, a new ready-to-eat offering to take Lunchables on directly with a new alternative.

Online influencers MrBeast, Logan Paul and Olajide “KSI” Olatunji on Monday announced they’ve launched a new grab-and-go food line called “Lunchly” selling pre-packaged meals similar to those offered by the decades-old Lunchables brand owned by Kraft Heinz.

Popular content creators Mr. Beast, Logan Paul, and KSI are collaborating to launch Lunchly, a new grab-and-go lunch product. It is touted as a "better-for-you lunch option" compared to existing products like Lunchables.

The launch of Lunchly, a brand co-founded by YouTube influencers MrBeast, Logan Paul, and KSI, has sparked controversy. Positioned as a direct competitor to the Lunchables brand, Lunchly’s entry into the food market has been met with skepticism and criticism.