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Why is localization more important than ever before ... But those CMOs who simply translate their website or marketing ...
be it on a local, national, or global scale. Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases.
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National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences ... potential customers is of ...
If you're thinking about, or just getting started in direct market farming, welcome to the business. It's a great way to make ...
By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.
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Philadelphia businesses are discovering that standing out online is just as crucial as attracting foot traffic on the streets ...
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As India’s festive spirit evolves, brands are thoughtfully reshaping their marketing strategies to resonate with emotional ...
THE Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation in digital marketing, has successf ...