They seek personalized ads tailored to their needs, driving the rise of programmatic advertising, which utilizes data analytics for targeted messaging. Influencer marketing is a dominant trend ...

Data-Driven Attribution is an important concept in marketing that helps businesses understand how different marketing efforts contribute ...

marketing platform, or other data management platforms. DaaS makes big data accessible! (And easy to use.) Retailers can harvest data that is relevant and important to them on social media ...

Today, in the private sector, analysis of big data is commonplace, with consumer profiling, personalised services, and predictive analysis being used for marketing, advertising and management.

But what if I told you that the key to turning things around isn't in more data, but in smarter data? The power of small data for event professionals “Small data” in marketing ... knowing how to use ...

even when the focus shifts to the next big initiative. Failing to do this wastes valuable time, effort and data that could ...

In today’s fast-paced digital world, marketing success relies heavily on efficiency, automation, and data-driven decisions. With an ever-expanding array of platforms and tools available, businesses ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, ...

As of 2023, the pharmaceutical industry has boosted its ad spending to 14%, making it the second-largest advertising ... about the use of real-world data (RWD) for pharmaceutical marketing and ...

If data is going to be used, permission should be granted for it, and value should be offered in exchange. Drenik: What is permission-based marketing vs. interruption marketing and how do these ...

Artificial intelligence (AI), often used as an umbrella term ... uses and applications of AI in digital marketing are cost and ROI analysis for PPC advertising, social media sentiment analysis ...

think about how assets and data could be used to train AI, and prepare for a large learning curve. Want to learn more about ChatGPT and Generative AI in Media and Advertising? Click here to ...