Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 1 day 20 hours ago By Jesus Lara - 1 day 21 hours ago By Jack Neff - 1 day 23 hours ago By Bradley ...

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Companies that send the wrong message in their ads can generate negative publicity for themselves and create controversies ...

d3sign / Getty Images The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices ...

Winning The Drum Awards for Social in the Entertainment category is MG OMD and Sony Pictures with a campaign for the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Leo Macias, who led marketing for Amazon Prime Video & Studios and Snap Inc., observed the marketing industry pivot away from ...

With inflation and interest rates rising, many people are looking for ways to generate additional income these days—and ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

It’s still early, but Koddi’s team pointed out three types of AI already showing ... Generative AI in Advertising Creative Generative AI greatly reduces the cost to scale creative, requiring ...

Through this move, Semper Ads' clients can now enhance creative brief crafting with a generative AI designed to create non-generic output. More details can be found at https://brieflogic.com ...