Traditional brand-building efforts focused on mass advertising and creating a strong brand identity ... and the ability to ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Others might scroll through your brand information more carefully and perhaps even ... Retargeting, or remarketing, is the ...

Emilie Mouquot tells Tim Healey why she believes advertisers that neglect brand will fail and why marketing success cannot be ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

The trend of confusing consumers might earn attention but perhaps not the kind you want, and ultimately not the outcomes you ...

After 30 years, John and Bert Jacobs are finally embracing commercials, including an alien story for the holidays.

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

As part of The Drum’s Finance & Utilities Focus, Suresh Balaji gives us the inside scoop on the banking group’s recent ...