The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.

Sydney Sweeney’s brother, Trent Sweeney, isn’t fazed by the backlash to her American Eagle campaign ad. Trent, who is in the ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Lizzo works fast! The singer already has a song ready, poking fun at Sydney Sweeney's controversial American Eagle ad: 'Bitch ...

Sydney Sweeney’s newest film Americana was met with disappointing numbers its first weekend in the box office following her ...