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Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Yes, it’s called HBO Max again
Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
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HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
'How many meetings?' Internet reacts as Max changes name back to HBO Max
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO
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