Kauffman will oversee marketing and communications, including e-commerce, product, trade, brand, social engagement, media, ...

Traditionally, many CFOs viewed marketing as a cost center, but more are now seeing it as a growth accelerator. AT&T (No. 37 on the Fortune 500) illustrates how finance and marketing can work together ...

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Changing World, Changing Role Not so long ago, before cyberspace existed (at least to the layperson), marketing was a 20th-century professional discipline that relied on channels such as print ...

As a fractional chief marketing officer, Kelly Chartre works with companies on a part-time or project basis, not as full-time ...

The evolution from a marketing executive to a market executive marks a pivotal change in the corporate world. Traditionally, the role of a chief marketing officer (CMO) was often confined to ...

BY STEPHANIE MEHTA, CEO AND CHIEF CONTENT OFFICER OF MANSUETO VENTURES, PARENT OF INC. AND FAST COMPANY @ STEPHANIEMEHTA Jun 23, 2025 Photo: Getty Images Listen to this Article More info 0:00 / 0:00 ...

That’s because the chief marketing officer’s role is increasingly complex. Qualifications require broad, strategic thinking while also maintaining tactical acumen across several functions.

Kauffman joins Azamara from Starboard Group, where she was chief marketing and experience officer. She also has been in an ...

Azamara Cruises has announced the appointment of Lisa Kauffman as chief marketing officer. Kauffman will oversee marketing ...